Connecting Marketplaces and Retailers for Seamless Global Commerce
Who we are
We work on both sides of the marketplace ecosystem — helping marketplaces grow high-quality seller supply, and helping retailers expand into new marketplaces with confidence.
What we do
We act as a conduit between marketplaces and retailers, providing the operational support, experience, and infrastructure required to make marketplace expansion work.
We don’t just introduce opportunities. We stay involved until those opportunities deliver results.
The problems we solve
Global commerce should be an opportunity. Too often, it becomes a barrier.
Marketplaces compete fiercely to recruit and activate quality sellers
Onboarding, compliance, integration, and activation are resource-heavy
Retailers face complexity, risk, and uncertainty when expanding
Too many services are sold upfront, regardless of outcome
12 Camels exists to remove this friction and align incentives properly.
How we work
Match opportunities
We identify the marketplaces or retailers that fit best.
Support success
We stay involved to help ensure performance and sustainability.
Understand objectives
We start with your goals, constraints, and priorities.
Manage onboarding
We handle applications, compliance, integration, and setup.
Whether you’re a marketplace or a retailer, we’d be happy to talk.